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Anti-Frizz Hair Serum, Giovanni, Frizz Be Gone, Super Smoothing, 2.75 fl oz (81 ml)

  • MOISTURIZING HAIR CARE: GIOVANNI Eco Chic Frizz Be Gone Super Smoothing Anti Frizz Hair Serum improves hair elasticity, silkens tresses, and defines style.
  • FRIZZ FREE CARE: GIOVANNI Eco Chic Frizz Be Gone reduces frizz and flyaway’s while taming unmanageable hair Simply distribute a small amount onto hands, then smooth onto damp or dry hair, styling as desired for shiny, frizz-free and gorgeous tresses.
  • COLOR SAFE: GIOVANNI Eco Chic Frizz Be Gone Super Smoothing Anti Frizz Serum is 100% color-safe and nourishes hair with a proprietary blend of vitamins and antioxidants without stripping color.
  • VEGAN-FRIENDLY & CRUELTY-FREE: GIOVANNI Products use a number of organic ingredients and are Leaping Bunny Certified cruelty free. GIOVANNI Products are never tested on animals and come in sophisticated recyclable packaging.
  • LAURYL & LAURETH SULFATE FREE: GIOVANNI products do not contain harsh chemicals commonly used in regular beauty products, leaving you with strong, beautiful hair.
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Eco Chic Hair Care

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Invigorating Hair Care

Eco Chic helps repair dry, damaged, and color-treated hair. The invigorating ingredients rejuvenate your hair whether you’re cleansing, conditioning, hydrating, or holding.

Botanical Extracts

Looking to rejuvenate, strengthen, and gorgeously restore your hair? Eco Chic formulas are bursting with nutrients and organic-oil blends.

Luxurious Appearance

Conditioning coconut and moisturising shea butter are added to help you regain that luxurious appearance and softness once again. Eco Chic is for hair that looks and feels flawless.

Cruelty-Free

Eco Chic products are Lauryl and Laureth Sulfate-free. We don’t add harsh chemicals, or artificial dyes, and never test on animals!
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Filled With Botanical Ingredients

List of Botanical Extracts: Tocopherol (Vitamin E), Panthenol (Pro-Vitamin B5), Fragrance (Includes Essential Oils), *Eschscholtzia Californica Leaf Extract, *Urtica Dioica (Nettle) Extract, *Rosa Canina (Rose Hips) Fruit Extract, *Rosmarinus Officinalis (Rosemary) Leaf Extract, *Citrus Aurantium Bergamia (Wild Bergamot) Fruit Extract

*USDA Certified Organic Ingredient.

For a complete list of ingredients please reference the ingredients label on the back of the product.

  • Paraben-Free
  • Vegan Friendly
  • Color-Safe

Eco Chic

Eco Chic Frizz Be Gone

This little bottle contains the perfect aid to rescue you from frizz. The super-smoothing serum within controls frizz, adds shine and conditions. This hair serum will not dull, strip color, or damage your hair.

  • Locks in hair color
  • Provides humidity control
  • Smooths and detangles
  • Helps stop breakage

Giovanni…Bridging the Gap Between Natural & Salon Quality

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OUR INGREDIENTS

Our products are formulated using a number of organic ingredients, we are Leaping Bunny Certified and the vast majority of our products are vegan friendly.

OUR COMMUNITY

Giovanni enjoys partnering with Eco Chic women (& men) who use their everyday gifts to do something beautiful in our world and local communities.

OUR STORY

Giovanni was the first full-range, salon-inspired hair-care brand in natural products stores, and today continues to Bridge the Gap between Natural and Salon-Quality hair care.

OUR COMMITMENT

Since 1979 the Giovanni Rule of Balance has been our commitment to make each product as pure and as natural as possible without sacrificing exceptional product performance.
shampoo styling gel leave in conditioner frizz be gone hold spritz
Eco Chic Tea Tree Triple Treat Invigorating Shampoo Eco Chic L.A. Hold Styling Gel Eco Chic Direct Leave-In Conditioner Eco Chic Frizz Be Gone Serum Eco Chic L.A. Hold Hair Spritz
No Artificial Dyes ✓ ✓ ✓ ✓ ✓
No Harsh Chemicals ✓ ✓ ✓ ✓ ✓
Available in Multiple Sizes ✓ ✓
Curly Girl Favorite ✓ ✓ ✓ ✓ ✓
Helps Eliminate Frizz ✓ ✓ ✓
Helps Hydrate and Seal Tresses ✓ ✓

Product Description

GIOVANNI Eco Chic Frizz Be Gone Super Smoothing Anti Frizz Hair Serum improves hair elasticity, silkens tresses, and defines style. It’s the perfect sealant that locks in color and provides extreme heat protection, and locks in hair color. GIOVANNI was the first full-range, salon-inspired hair-care brand in natural product stores, and today is the 1 selling Hair Care line in the United States Natural Products Industry. But before there was a brand, there was a pioneer. Arthur Guidotti had a vision and a love for all things hair. He began developing his passion as a hairstylist in Hollywood and Beverly Hills. By the 1960s, Arthur was maturing his talents and decided to open his own salon, called On Sunset. The salon was a bustling site, on the famous Sunset Strip, and a hit with many Hollywood celebrities, including Lucille Ball. Since 1979 the GIOVANNI Rule of Balance has been our commitment to make each product as pure and as natural as possible without sacrificing exceptional product performance. GIOVANNI is committed to creating only the highest-performance formulations, wrapped in aesthetically beautiful packaging and marketed with extraordinary visuals and graphics.